Track Your Website's Traffic Google Analytics Project Spotlight Computers Made Easy

Ethix worked seamlessly with our people while they deciphered the parts giving us problems and devised an efficient means of making the changes. By working together with Ethix Systems, we were able to handle our customer’s request very quickly, and far more efficiently than spending our own time slogging through the parts of the code that were giving us trouble.

Scot and Jane Noel
Computers Made Easy

Vision: Computers Made Easy, Inc. offers website design, development, and hosting services to clients. By using a combination of graphic design and technical writing, they can turn people's website ideas into a reality.

Problem: One client of Computers Made Easy had a mail form that was out of date and would cease working properly if not addressed. The script was written in Perl, a language unfamiliar to Computers Made Easy.

Solution: Ethix Systems updated the Perl script to function exactly as before using a new technology. This was done in a timely and cost-effective manner, allowing Computers Made Easy to serve their client's needs without spending man-hours researching and learning a new language.
Traffic analytics tools are probably one of the least utilized web software utilities. Most hosting companies offer free tools to track website activity, but they are often neglected due to poor usability or confusing reports. There are good reporting packages available for purchase outside of your host, but these are often too expensive or difficult to setup.
Google has revolutionized web traffic analysis with their Google Analytics suite of reporting tools. Google Analytics is not only free, but it contains extremely useful and powerful reports that are easy to setup on any web host. Some of the information available includes:

	•	Who is looking at your website, for how long, and what browser they are using.
	•	How many people from each country, state, and city are viewing your website.
	•	How your visitors found your site; whether through direct traffic, referring sites, or search engines. See what websites bring you referrals and what search engines and search terms people are using to find you.
	•	See how people are navigating between pages in your site. Find out what pages on your site are the most popular and make sure your site is laid out effectively.

The biggest downside to using Google Analytics is that your data is stored on Google's servers. However, Google only uses this data for industry benchmarking and does not use any identifying information about you or your visitors that could represent any direct threat to privacy.
If you actively use your website as a marketing tool, and you aren't using a web analysis tool, try Google Analytics and see your website's strengths and weaknesses.
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